Pearling in Fiji and the Pacific owes a lot to two Japanese gentlemen, Mr Tokito and Mr Wada, who arrived in the 1960’s to set up a pearl farm near Fiji’s former capital Ovalau on the island of Levuka. Wada, a pearl technician by trade, left shortly after for French Polynesia where he was instrumental in starting the first black pearl farm, whilst Tokito remained in Fiji where his family still farm pearls to this day.

Over three decades later, in 1999, returning from studying and working in the United States, Justin Hunter embarked on a risky new venture in his beloved hometown of Savusavu in Northern Fiji. With a dream to produce pearls in colourful hues never seen before, and supported by the local community, Justin used his experience in aquaculture to devise innovative farming methods with sustainability at its core. With a focus on quality over quantity J. Hunter became Fiji’s first successful commercial pearl producer and exporter of Fiji Pearls. With limited annual harvests of 20,000 pearls we work closely with a select group of international wholesalers, retailers and designers.


Partnering with the traditional custodians of the waters our farms are situated in, we value the intrinsic relationship the indigenous Fijian communities have with their natural environment. In return for giving up their fishing rights to establish our “no-take” pearl farms J.Hunter provides annual lease payments, employment on the farms, seasonal spat collection work for women and youth groups in villages, financial assistance for village upgrade projects and have provide a scholarship fund to assist the educational needs of deserving children in these communities.


At the core of our philosophy and day-to-day business practice is the protection and preservation of the natural marine environment where our farms are located. To ensure the nutrient rich waters of Savusavu Bay remain pristine J.Hunter adheres to a strict Environmental Code of Practice.